Choose a narrow question
Prefer a focused question about one sequence, image, or design problem to a survey too broad to support. State the question early and identify what evidence the reader needs.
Separate description and judgement
Describe the visible decision before explaining its effect. A claim about a creator's intention needs evidence beyond your response to the work. Keep quotations exact and attributed when you have a verifiable source.
Make the structure useful
Lead with the main observation, develop it through a small number of examples, and explain its practical implication. Captions and links should help the reader inspect the argument rather than decorate it.