Frame the problem
State the intended audience, action, and conditions before choosing a visual style. A specific brief makes later critique more useful.
Explain an alternative
Prepare two approaches with different strengths. Connect each choice to the brief and make the trade-off visible without relying on a vague statement of preference.
Finish the usable object
Check output size, text, file organisation, and production requirements. The design's success includes what happens when someone else needs to use it.